Following the continued proliferation of alcohol advertising in social and traditional media outlets, the U.S. Federal Trade Commission (FTC) recently announced plans to conduct another review of the effectiveness of the alcohol industry’s self-regulation of its own advertising campaigns. As noted in the Marin Institute’s 2008 report “Why Big Alcohol Can’t Police Itself: A Review of Self-Regulation in the Distilled Spirits Industry,” the industry’s voluntary guidelines fail to protect underage youth from exposure to alcohol advertising. The FTC is currently seeking public comment until April 26, 2011 on the companies’ compliance with ad placement provisions; status of third-party review of complaints; and industry data-collection practices. We encourage everyone concerned about the effects of alcohol advertising to submit comments here.
Thanks to the Marin Institute for providing this information. They will make their own comments available, so keep checking the Marin Institute’s website.