The Ventura County Office of Education provided two secondary schools with support in Prescription Drug and Heroin prevention education measures. The Prescription Drug Media Campaign targeted high-school age youth, to impact awareness, prescription drug use and intended behaviors. The project attempts to demonstrate changes in perception of harm, increased awareness of known risks, and associated levels of drug use. Parent brochures in Spanish and English provide families with tips on identifying and understanding painkiller and heroin abuse.
BUZZ KILL, a two-site pilot program for site-specific Rx drug and heroin prevention and education, introduced the risks of sharing medication. Data-driven and youth focus group-informed graphic novels and posters developed by students. Evaluation was initiated to measure the goal of a 25% reduction in 30-day opioid use.