Monthly Archives: April 2011

One Too Many…Alcohol Awareness: The Key to Community Change and Personal Recovery

April is National Alcohol Awareness Month and this year we encourage Californians in communities across the state to focus on the widespread use of alcohol by young people and the affect it has on individuals, families and communities. Read more on the California ADP website.

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From CheckYourself.com – My XTreme Life

In the Section of the CheckYourself.com website, real teens share their stories, talking candidly about their drug and alcohol use and how they’ve ultimately gained awareness and made changes in their lives. What a Rush! Everyone told me that I should try it – that I would love it and it would give me such [...]

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From the 2011 Leadership Summit – “Generation by Generation”

In March 2011, teens in Ventura, CA gathered for a Leadership Summit to explore social issues and discuss their ideas for possible solutions for reducing underage and binge drinking and impaired driving in their community. Activities included improv games and social change theatre exploration, videomaking, writing, and discussion. Here is a speech presented during the [...]

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FTC to Review Alcohol Advertising Self-Regulation

Following the continued proliferation of alcohol advertising in social and traditional media outlets, the U.S. Federal Trade Commission (FTC) recently announced plans to conduct another review of the effectiveness of the alcohol industry’s self-regulation of its own advertising campaigns.

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