Be the DD and Win! is coming back for a FINAL ROUND of prizes for designated drivers!
If you’re unfamiliar with the Be the DD campaign, a little backstory…
In 2011 in Ventura County, there were 488 alcohol-involved collisions with 644 victims injured and 24 deaths — in one year alone.
In response, a collaboration — that includes our cities, county, police, non-profit organizations, volunteers, businesses and others — took action to reduce alcohol related problems, including injuries, fatal crashes, fights, and other disturbances.
The Be the DD and Win campaign is part of this effort, acknowledging Designated Drivers in Ventura, Thousand Oaks, Camarillo and Simi Valley. It’s taken hold of the nightlife scene in an incredible way. The campaign includes the popular Prize Posse, a group of fun and exciting young people who take to the streets to reward Designated Drivers with prizes and swag, all the while delivering the message that it is cool to Be the DD.
The numbers don’t lie
- 39 Ventura County retail establishments have participated… and counting
- 6,300+ non-drinking Designated Drivers wrist-banded
- 60,000+ prizes awarded
And most importantly
- More than 16,000 patrons transported home safely by DD!
If you’d like to join the Prize Posse for their July 15th run, check out Be the DD’s volunteer page. OR if you plan on being a DD for this weekend, hit up these venues and win big!
“Be the DD” – Ventura
Date: July 15th, 2016
- Anacapa Brewing Company
- Barrelhouse 101
- Bombay Bar and Grill
- El Rey Cantina
- Star Lounge
- The Tavern